Win-back audience.
Apply exclusions once per customer before anyone reviews the message.
The everyday problem
Campaign audiences can include opted-out customers or people with unresolved service issues.
C01Excluded once
C02Excluded once
Illustrative workflowHuman decision
The store operator reviews the exception before changing customer commitments.
- 01
Input
C01: Opted out; C02: Opted out; C03: Opted out + Open service case; C04: Opted out + Open service case; C05: Open service case; C06: Consent supplied; C07: Consent supplied; C08: Consent supplied; C09: Consent supplied; C10: Consent supplied; C11: Consent supplied; C12: Consent supplied; C13: Consent supplied; C14: Consent supplied; C15: Consent supplied; C16: Consent supplied; C17: Consent supplied; C18: Consent supplied; C19: Consent supplied; C20: Consent supplied
- 02
Give instruction
Prepare a reviewed audience for this campaign.
- 03
Agent works
SEG-17 / Campaign audience
- 04
Human decision
The store operator reviews the exception before changing customer commitments.
Expected impact
Apply exclusions once per customer before anyone reviews the message.
What to measure
Audience exclusions applied correctly; consent exceptions.
SME
The store operator reviews the exception before changing customer commitments.
Enterprise
Confirm the relevant teams, source permissions, licensed modules and review owners during scoping.
eCommOS + AskJary+Illustrative workflows. Tool availability, access and configuration require validation.